Brief

To strengthen the Bakery’s connections with both new and existing customers, through a mix of digital and in-person channels. Support with creation and development of a gifting section, engaging promotional emails, and in-store marketing materials.

Gifting

Logo adjustment

Tweaked to reflect the gift-giving messaging

food styling and photography

Leaflet design

A leaflet to promote the gifting opportunity to market and bakery-goers. To provide educational insight on malt and to maximise Nigella’s endorsement.

Illustrations

Emails

Maximising the database who have signed up to receive marketing emails and promoting Mail-a-Malt to various segments.

Loyalty card

To reward loyal customers and encourage returns to bakery and market stalls for a free bakery treat.