Overview

It started with the website. We were approached by an existing client - who up until this point, we had been the marketing, events, and public relations arm for - to create a pitch on how we could improve the old website. For starters, we looked at its functionality. Broken code everywhere, old plugins, outdated copy, all uneditable to the client. It was a mess.

So we stepped in and understandably proposed a complete website refresh with the mission to make it user-friendly, more informative, and of course, attractive. Once we were given the green light, it was onto refining and finessing the brand strategy, mission and objectives from the original pitch; creating a purpose; and focussing on a complete website upheaval.

The client wanted premium, clean, modern imagery to complement and communicate their natural, high-quality, nutritious ingredients. We worked on the food styling and with the photographer to deliver just that. After hours of meticulous work styling the ingredients for the homepage and individual product photos, the brand’s visual identity finally came to life.

As a result, we are still delivering on visual communications and branding projects to this day. That’s all on top of the PR communications and marketing we had originally been taken on to do. Take a look at the highlights…