The brief
• Develop a brand for a range aimed at - and to support - artisan bakers.
• Key themes for brand (initially 4 mixes and 5 flours in bags of 10kg and 16kg)
• Artisan / craft
• Indulgent
• Premium
• Healthy, nutritious
• Contemporary
• Simplistic look and feel
• Create brand identity logo, strapline, fonts
creating brand identity
Secondary logo - flours
Primary logo - mixes
MISSION
Creating product names
Mixes
flours
packaging
marketing
Launch advert
